OUR TEAM

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IRENA GELLER

Co-founder & CEO

Irena is a highly qualified Food Engineer and Biotechnician from the Technion Institute of Technology and Tel-Hai College, who is continually on the lookout for Food Industry needs that she can find solutions to. She doesn't take “no” for an answer and has a tenacious attitude which she brings to problem solving and in taking ideas from concepts to finished products.

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TOMER GELLER

Co-founder & CTO

Tomer is a highly experienced Project Manager in cutting edge technologies with additional experience from founding and leading two startups. Tomer always strives to come up with the right answer to any problem he encounters and sees hurdles as challenges to be solved. He has an engineering degree from the Technion Institute of Technology with a minor in Entrepreneurship.

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GADY SHLASKY

Executive Chairman

Gady is a results-driven serial entrepreneur with a proven track record of over 25 year in establishing and leading technology companies, from the idea stage through defining the vision and strategy, to executing and leading the business toward success.

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JONATHAN HENEN

Technology Director

Jonathan has more than 20 years of experience in product management, scouting for and the adoption of innovation into both corporate and non-corporate entities in the Agtech and Foodtech sectors. Jonathan has been active in the fields of Agronomy, Plant Protection, Food Safety, post-harvest treatments, Biotechnology and more and has held management roles in both corporates and startups in these fields.